14 Apr Consumer IoT – Crowdfunding to Eating the Dog Food
Posted at 07:00h
in 2. SERVICE PROVIDERS, 3. BUSINESS, 4. MARKET, Consumer Goods, CONSUMER IOT, Enterprise, Pre-production, Videos
A solid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build - especially important in IoT.
Watch this video (or read the transcript) to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company ...
