05 May More like an Experience than a Piece of Hardware

Episode 17

Because of the technology and data available, the biggest and most interesting challenge in designing an IoT product is to make it feel more like a service or experience, than a piece of hardware. Only after you understand the customer and what the opportunities really are can product design begin.
Listen to this podcast (or read the transcript) with Gordon Hui to get an uber designer’s perspective on how to find that ideal product experience and the business that must be developed to support it ...